Two quick notes on topics important to my heart, for sure.
1. Been spending quite a bit of time with the "touch programs" for clients. Those are the 3-10 touches--after a lead comes in--to motivate that lead to become a prospect and then a client. My clients, literally 100%, LOVE the touch methods and the process. A few are unsure which channels to utilize to drive the touch process.
In particular, I try to steer my clients to non-traditional methods. Yes, direct mail matters. And, in B-B particularly, it works as a touch point. But, doing some other creative programs, to complement direct mail, is critical. These may include text messaging; email offers; web-seminars; even contests and promotions. Every touch matters. Touches are very inexpensive to drive. And as my clients will say, the touches work, to the tune of 10-30% conversion.
2. CallCenterToday.com may be attending (exhibiting too) at the ERA show, Las Vegas, September. We will know by August 1. Will let you know once we confirm it. If you are going, please drop me a line at DCoen@CallCenterToday.com. We can find a time to meet and grab coffee.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment